The distribution game is getting harder.
Three key factors are reshaping the digital landscape:
- 402-403 million terabytes of content are created everyday
- The average human attention span is 8 seconds
- 1/3 of all VC $ raised goes towards paid ads
This creates an arbitrage opportunity for those who understand attention.
Table of Contents
Content Overload
402-403 million terabytes of content are created everyday. The sheer volume of information competing for eyeballs has reached unprecedented levels.
Every brand, creator, and business is fighting for the same limited resource: human attention.
Shrinking Attention
The average human attention span is 8 seconds. People scroll faster, click away quicker, and have less patience for content that doesn’t immediately grab them.
This makes capturing and holding attention more challenging than ever before.
Rising Costs
Google Ads costs are climbing steadily. From $41.40 per lead in 2021 to a projected $70.11 in 2025, the price of paid attention keeps going up.
1/3 of all VC $ raised goes towards paid ads, showing how much money is being poured into the attention economy.
Conclusion
The distribution game is getting harder as content volume explodes and attention spans shrink. Meanwhile, the cost of reaching people through paid channels continues to climb year over year.
These trends create both challenges and opportunities. Brands that can cut through the noise and capture attention efficiently will have a significant advantage over those relying purely on paid distribution.
Understanding this attention arbitrage is crucial for anyone trying to build an audience or grow a business in today’s crowded digital landscape.